If you are a real estate professional, then you need to include flyers in your real estate strategy. There are several ways to make the best real estate flyer but first, it is important to understand the benefits of incorporating flyers into your marketing strategy and to use effective online design tools that we have available at Real Success.

Marketing exposure is your number one focus as a real estate professional. Taking an omnipresent approach and being essentially everywhere is the best way you can drive the most reach when either searching for sellers or buyers to work with. When thinking about real estate flyers, there are two strategies for distribution. There is digital and then there is analog. To explain both, a digital flyer is obviously not physical but is crafted on the computer and can be distributed through digital channels including email, social media, and websites. An analog flyer is the opposite, instead, it is the physical copy and will be distributed in the real world through proper placement in locations that support high traffic volume.

The purpose of a real estate flyer is to convey important information. In most cases, real estate professionals may use the flyer to showcase information on a brand new listing. Other cases may include a more personalized focus on advertising themselves to reach new clients. Maybe you are a real estate professional interested in showcasing new tools and resources. The industry is huge and with several different specialties available, a flyer should absolutely be part of your overall marketing strategy.

What makes for the best real estate flyer? Several factors should be included. The first step of course is to consider what type of information you would like to convey. Are you going to share a hot new listing or are you looking to share more about yourself and advertise your services? Once you decide on a purpose, next you can think about design.

The benefit of using flyers whether through the digital or analog format is that you can include pictures to support your message. If you are listing a home, you can use space on the flyer to highlight the outside and most important rooms in the house including the kitchen, bathroom, and master bedroom. With pictures positioned on the actual flyer, think about what other supplemental pieces of information you should include. Specifications of the home, neighborhood information, pricing, and any other benefits are good places to start. Don’t forget of course your contact information. A section of the flyer should be saved for including information on how you can be contacted for the listing. Also, don’t forget an eye-catching title. You should use a bold statement or piece of information to catch a potential candidate’s eye.

Always consider the type of font and coloring you use when creating the flyer. You would be surprised at the different effect font and color can have on a design. Also just as important as the overall design is the marketing disclaimer you should include with your flyer to protect yourself.

Now that your flyer is complete, you must think about where you can effectively place the flyer for maximum exposure. If it’s digital, then you can use your social media pages, website, and email list to share the flyer. Through an analog format, you should place your flyer at the listing home for a grab and go, at local businesses that will allow you to place flyers either on their window or counter, and you can even leave the flyer in people’s mailboxes within the neighborhood to drive awareness.

Creating the best real estate flyer takes careful consideration, though, designing, and distribution strategy. Real Success believes that becoming an expert in creating real estate flyers, you will absolutely see a difference in your business. By following several of the tips mentioned, you will be well on your way towards creating the best real estate flyer.